2023 Census | Harry Styles
We used Harry Styles’ visit to New Zealand as an opportunity to promote the national census.
Hej! I’m Elena.
I’m a communications all-rounder with a creative streak, looking for the opportunity to bring dynamic thinking and collaborative problem solving to high performing teams. With experience across traditional news media, social, and digital, I know what engages and resonates with audiences. We all love a good story.
Notable campaigns
Get on with it!
Wellington’s Public Transport Authority Metlink recently launched contactless payments across its bus and train services with the ‘Get on with it!’ campaign.
Writing examples and earned media
A rare plant was rediscovered in a regional park for the first time in a century, earning national media coverage and thousands of views on social media.
The daughter of a lightkeeper returned to the house she grew up in, which had been transformed into unique coastal accommodation. The story featured on national television and local media outlets.
Public transport keeps cities moving. From new infrastructure to record-breaking patronage, there’s always a story to tell.
Experience
2023 — 2026
Stakeholder Media Advisor
at Greater Wellington Regional Council
Delivering effective communications for the regional council and its public transport authority, Metlink, which provides thousands of bus, train, and ferry services each week.
2022 — 2023
Communications and Engagement Advisor
at Stats NZ
I was part of the hugely successful 2023 Census Harry Styles campaign, while also crafting communications about a large, complex
programme across the organisation.
2021-2022
Communications Advisor
at the Department of Internal Affairs
I managed several social media channels for a high-profile government programme — content creation, ads, community management, strategy and reporting.
2021
Marketing Associate
at The Media Lab
I gained a multitude of digital marketing skills managing social media accounts for several clients. I worked with media plans, budgets, campaign set-ups and built strong client relationships.
Education
2020-2023
Bachelor of Communications, Massey University
majoring in Public Relations with a minor in Expressive Arts
Elena Smith-Beech 